Digital Marketing Strategist, Customer Success Acceleration, gTech Ads (English, Italian)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in strategy, analytics, or insight-based product solutions.
- 1 year of experience working in customer relationship development, account management, media consulting, or a similar role.
- Ability to communicate in English and Italian fluently to support client relationship management in this region.
Preferred qualifications:
- Experience using analytics to solve business problems, coding (e.g., Python, R, SQL) and querying databases.
- Knowledge of online marketing strategy and tactics, and expertise in managing digital advertising campaigns with a focus on performance marketing.
- Ability to collect, analyze, and interpret data to derive actionable insights.
- Ability to build compelling narratives to successfully influence clients utilizing data and insights.
- Ability to build and maintain excellent relationships with stakeholders.
About the job
As a Digital Marketing Strategist (DMS), you will be an expert in the analysis of our customers' advertising activities and the markets in which they operate. You will craft unique recommendations and solutions for our customers and have an understanding of the market, industry, and business model of the companies you work with. You'll anticipate how decisions are made, persistently explore and uncover the business needs of Google's clients, and interpret how our range of product offerings can grow their business. Working with them, you'll set the strategy for how their advertising can reach their audience.
Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video.
Responsibilities
- Collaborate closely with Mid-Market Sales (MMS) Account Managers/Account Executives to determine the optimal support for the client portfolio.
- Develop and apply knowledge of the market, industry, products, and tools in preparation to offer solutions for our clients' business challenges.
- Analyze data and trends in order to create meaningful insights for clients.
- Implement solutions, track performance, and optimize against advertiser goals.
- Report on key performance indicators and value delivered for customers. Create proposals to represent solution design around client goals.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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